Franke / Faber - Milan Design Week 2022 Activation
In the occasion of the annual design fair in Milan Salone del Mobile, the swedish interior design firm Franke needed to create a campaign that could communicate the two main brands - Franke and Faber - and their two different set of products, values, visual moods, and value propositions. Plus, the need was to maintain a single fil de rouge under which both brands could live, as a unique shared brand universe.
The result was translated into different outputs.
We designed Franke's showroom set-design in centre of Milan, translating the campaign's visuals and copywriting, to enhance the new products displayed in the showroom. Postcards, tote bags, online posts and various video content was prepared also.
We also designed three augmented reality filters that could be activated by scanning qr codes, furhter expanding the brand world and the engagement with the visitors.
We designed Franke's showroom set-design in centre of Milan, translating the campaign's visuals and copywriting, to enhance the new products displayed in the showroom. Postcards, tote bags, online posts and various video content was prepared also.
We also designed three augmented reality filters that could be activated by scanning qr codes, furhter expanding the brand world and the engagement with the visitors.
Project by: Bonsaininja studio
Executive producer: Fabio Legnani
Art direction: Elia Bozzato
Producing: Giulia Tinelli
Producing: Giulia Tinelli
